Privacy Policy

Effective date: October 27, 2026 · Last updated: October 27, 2026

This Privacy Policy explains how Goodr Storage LLC, doing business as Gooder Storage (“Gooder Storage,” “we,” “us,” or “our”), collects, uses, and shares information when you visit gooderstorage.com (the “Site”), request a quote or booking, rent a Gooder Box, call us, or text with us.

If you have questions, contact us using the details in the “Contact Us” section at the end of this policy.

1. Information We Collect

Information you give us

  • Contact form. When you use the “Send Us a Message” form on our Site, we collect your name, email address, phone number, the area you’re in, and anything you write in your message. The form also has an optional box you can tick to join our email list; it’s unchecked unless you choose it.
  • Quotes, bookings, and payments. Our quote and booking tool is provided by Stella (runstella.com). When you use it, you may give us your name, email, phone number, delivery address, ZIP code, delivery dates, box size, and rental details. If you reserve or pay, you may also provide payment card or bank details and a billing address. Payment details are entered into Stella’s system and processed by our payment processor, Authorize.net. They are not stored on our website.
  • Calls and text messages. When you call or text us at (970) 510-6464, we receive your phone number and the content of your call or messages. Our business phone and texting service is provided by Quo. Calls and texts may be answered by our AI assistant (see Section 4), and calls may be recorded, transcribed, and summarized so we can follow up accurately and keep a record of your request.
  • Rental information. If you rent a Gooder Box, we keep records such as your delivery and pickup addresses, placement notes, rental dates, box number, billing history, and any communications about your rental.
  • Rental agreement. When you sign a rental agreement, we collect your name, company (if any), phone, email, delivery and billing addresses, signature, and autopay details (such as card type, the last four digits of your card or bank account, and card expiration date). The agreement also asks whether you or your spouse are on active military duty and, if so, the branch and commanding officer’s contact information. We ask because federal law (the Servicemembers Civil Relief Act) gives active-duty servicemembers special protections, and we need to know so we can honor them.
  • Contents insurance and damage waiver. If you enroll in the Storage Protectors contents insurance program (including automatic enrollment under your rental agreement if you don’t provide proof of your own coverage), or choose a container damage waiver, we collect the details needed to enroll you, such as your name, address, phone, email, box number, coverage level, and the general type of goods stored (for example, household or business property). If you use your own insurance instead, we collect your proof of coverage.

Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information through cookies, pixels, and similar technologies, such as:

  • your IP address, browser type, device type, and general location (city or region);
  • pages you view, links you click, how long you stay, and the site that referred you;
  • whether you submitted a form or started a quote, so we can measure how our ads perform.

2. Cookies, Analytics, and Advertising Tools

Our Site currently uses the following tools:

  • Google Analytics, to understand how visitors use the Site.
  • Google Ads conversion measurement, to see whether our Google ads lead to calls, quotes, or messages.
  • Meta (Facebook) Pixel, including Meta’s server-side Conversions API, to measure the results of our Facebook and Instagram ads and to show ads to people who have visited our Site.
  • Google reCAPTCHA on our contact form, to block spam. Google’s Privacy Policy and Terms of Service apply to reCAPTCHA.
  • Google Fonts, which loads the fonts the Site uses from Google’s servers.
  • GoDaddy website hosting and site performance and traffic tools.
  • Stella quote and booking widget (described above), which may use its own cookies or local storage to run the tool.

These tools may set cookies such as _ga and _ga_* (Google Analytics), _gcl_au (Google Ads), and _fbp (Meta). The exact cookies can change when these providers update their tools.

Your choices

  • You can block or delete cookies in your browser settings. Some parts of the Site, like the quote tool, may not work correctly if you do.
  • You can opt out of Google Analytics with Google’s browser add-on at https://tools.google.com/dlpage/gaoptout, and manage Google ad personalization at https://adssettings.google.com.
  • You can manage how Meta uses your activity for ads in your Facebook or Instagram ad preferences.
  • Our Site does not currently respond to browser “Do Not Track” or Global Privacy Control signals. To opt out of targeted advertising, use the choices above or contact us as described in Section 8.

3. How We Use Information

We use information to:

  • respond to your questions and send quotes;
  • answer calls and texts, including through our AI assistant;
  • schedule, deliver, move, and pick up your Gooder Box, including rescheduling for weather;
  • process payments and keep billing records;
  • send service messages by phone, text, or email about your quote, delivery, rental, or account;
  • send occasional promotional messages if you’ve agreed to receive them;
  • run, protect, and improve our Site, including preventing spam and fraud;
  • measure and improve our advertising;
  • honor legal protections that apply to you, such as those for military servicemembers;
  • comply with the law and enforce our Terms of Service and rental agreements.

4. Our AI Assistant

Some calls and text messages to (970) 510-6464 are answered by Sona, our AI assistant, which runs on Quo’s platform. Sona can answer common questions and give quotes, but she doesn’t take payments or make final decisions about your rental. When you talk or text with Sona, the conversation is processed by Quo and its technology providers to generate responses, transcripts, and summaries. We use those records to serve you and improve our service, and we handle them like the other information in this policy.

Prefer a human? Just ask, and a member of our team will follow up during business hours.

Marketing Emails

If you tick the box on our contact form or otherwise ask to hear from us, we’ll send occasional emails with mobile storage tips and offers. We send these through our email provider, MailerLite. You’ll get an email asking you to confirm before you’re added, and every marketing email has an unsubscribe link you can use whenever you like. Unsubscribing won’t stop service emails about an active quote or rental. We don’t sell or share our email list with anyone for their own marketing.

5. Text Messaging (SMS)

We send and receive text messages from our business number, (970) 510-6464.

  • Consent. If you give us your mobile number and agree to receive texts (for example, by texting us first, checking a consent box, or telling us you’d like texts), you agree that Gooder Storage may text you about your quote, delivery, pickup, rental, and account. We’ll only send promotional texts if you’ve separately agreed to them. Agreeing to receive texts is not a condition of renting from us.
  • Message frequency varies.
  • Message and data rates may apply.
  • Opt out: reply STOP to any message to stop receiving texts. We’ll send one message confirming you’ve been unsubscribed.
  • Help: reply HELP for help, or call us at (970) 510-6464.
  • Carriers are not liable for delayed or undelivered messages.
  • We do not sell or share your mobile number or SMS consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with service providers (such as our texting platform) that help us send messages on our behalf.

6. How We Share Information

We don’t sell your personal information for money. We share information only as follows:

  • Service providers that help us run our business, such as Stella (quotes, bookings, and billing), Authorize.net (payment processing), Quo (business phone, texting, and our AI assistant), Intuit QuickBooks (accounting and invoicing), Microsoft (email), GoDaddy (website hosting), Gravity Forms (the contact form on our Site), and MailerLite (marketing emails).
  • Advertising and analytics partners (Google and Meta), through the tools described in Section 2. Under some state laws, sharing website activity with these partners for ad targeting may be considered “targeted advertising” or a “sale.” See Section 8 for how to opt out.
  • Insurance program administrator. If you’re enrolled in the Storage Protectors contents insurance program, we share your enrollment and rental details with the program administrator (Complete Storage Insurance, LLC) and its insurance carrier so they can provide coverage and handle claims.
  • Legal and safety reasons, when required by law or requested by law enforcement, government officials, or court order, or to protect our rights, our customers, our drivers, or others. Where we’re allowed to and it’s practical, we’ll try to let you know first.
  • Collections and lien enforcement, if your account is past due, as allowed by law and your rental agreement.
  • Business transfers, if our business is sold or reorganized.

7. How Long We Keep Information

We keep information only as long as we need it for the purposes in this policy:

  • Rental records, including your rental agreement, billing history, and communications about your rental, are kept for seven (7) years after your rental ends and any balance is paid, so we can meet tax and accounting requirements and resolve disputes.
  • Contact form messages, quote requests, and call or text records that don’t lead to a rental are kept for up to two (2) years.
  • Call recordings and AI assistant transcripts are kept on the same schedule as the records they relate to.

When we no longer need information, we securely delete or destroy it. We may keep information longer if the law requires it or if it relates to an unresolved dispute or unpaid balance.

8. Your Privacy Choices and Colorado Residents’ Rights

Colorado’s privacy law (the Colorado Privacy Act) gives Colorado residents certain rights over their personal data when it applies to a business. Whether or not that law applies to us, we will honor reasonable requests from our customers to:

  • Access: ask what personal information we have about you.
  • Correct: ask us to fix information that’s wrong.
  • Delete: ask us to delete your information. We may need to keep some records, such as billing and tax records, or information related to an active rental or unpaid balance.
  • Get a copy: ask for a copy of your information in a usable format.
  • Opt out: ask us to stop using your information for targeted advertising, sale, or profiling. You can also use the choices in Section 2.

To make a request, call (970) 510-6464, email info@gooderstorage.com, or use our contact page at https://gooderstorage.com/contact/. We’ll need to confirm your identity before acting on a request. We aim to respond within 45 days. If we deny your request, you may appeal by contacting us the same way and writing “Privacy Appeal.” If you’re not satisfied with the result of your appeal, you may contact the Colorado Attorney General at https://coag.gov.

We won’t treat you differently for exercising your privacy rights.

9. Security

We use reasonable measures to protect your information, and we rely on reputable service providers for payments, texting, and hosting. No website, app, or data transmission is completely secure, so we can’t guarantee absolute security. If a security breach affects your personal information, we’ll notify you as required by Colorado law.

10. Children’s Privacy

Our Site and services are meant for adults. We don’t knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we’ll delete it.

11. Links to Other Sites

Our Site may link to other websites, such as Google Maps, Facebook, or Stella. Their own privacy policies apply when you use them.

12. Changes to This Policy

We may update this policy from time to time. When we do, we’ll change the “Last updated” date at the top. If we make significant changes, we’ll post them on this page and, where appropriate, let current customers know by email.

13. Contact Us

Goodr Storage LLC, doing business as Gooder Storage
Phone or text: (970) 510-6464
Email: info@gooderstorage.com
Contact page: https://gooderstorage.com/contact/
Mail: 520 Mesa Verde, Carbondale, CO 81623